It wasn’t long ago that Nic Adler, the owner of the legendary Roxy Theatre in Los Angeles, kicked off a web campaign with the intention of promoting his venue. But today, it’s grown to be so much more than that. Adler was recently given the Social Media Marketer Of The Year Award from Gravity Summit; and as of 2012, the Roxy is the #1 music venue worldwide on Facebook and Twitter. So how’d he do it?
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